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IT'S all
about motivation

AUTHENTIC | RECOGNIZABLE | DIALOGICAL | EMOTIONAL

Change processes often fail not because of the idea itself, but because of the communication .

This seminar teaches the principles of effective change communication. Participants learn how clear messaging, a structured communication process, and a professional approach to criticism and emotions make change more successful.

Practical examples and exercises on dealing with critics and refusers ensure direct applicability in your own company context.

2 days,

maximum 8 people

Day 1: 9am-6pm | Day 2: 9am-5pm

Available as in-house group and team training.

(In-house training is worthwhile even for groups of 5 or more)

TARGET GROUP

  • Leaders who initiate or support change

  • Project managers and change managers

  • Communications and HR Managers

  • Team leaders who need to communicate changes to employees

  • Anyone who wants to manage change processes professionally through communication

CONTENTS

  • Stakeholder analysis

  • Identification of motivational triggers

  • Message matrix

  • Building a communication cascade

  • Developing a change story

  • Individual action plans

methodology

  • High training intensity (Input – Try)

  • Revision of a practical case study from A to Z

  • AI integration

  • Use of tools such as Insight Engine etc.

  • Individual and appreciative feedback

  • Tool-based learning

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